In the vitrine
Dentist-founded whitening, kept on ice
A pen shot on crushed ice, a bear cut like a gem, the founder's signature on the pack.
- Founded by Dr Hanna Kinsella, Registered Dentist, GDC No. 209650, owner of Kiln Lane Dental Practice
- PAP in place of hydrogen or carbamide peroxide in the strips, the powder and the LED kit
- Real diamond powder and 1450 ppm sodium fluoride in the Diamond Whitening Toothpaste
- 4.4 out of 5 from 3,383 reviews on Trustpilot; on the Companies House register since 6 July 2020
icybeardental.com (About, product pages, ingredient lists), Companies House and the GDC register, read 7 October 2026.
The range
Seven products, at the price on the label
Every price below was read on icybeardental.com on 7 October 2026, in pounds sterling.
The 14-day strips
Teeth Whitening Strips, 28 pack
- PAP whitening, no hydrogen or carbamide peroxide in the ingredient list
- One sachet a day for 14 days; vegan and cruelty-free
- "Designed and used by UK Dentists"; 157 reviews on its product page
On the product page: "Whiten up to 6 shades in 14 days".
- 1 box£39.9914 sachets, 28 stripsA 14-day supply. Brush your teeth first, then apply.
- 2 boxes£59.9956 strips
- 3 boxes£79.9984 strips
PAP+ powder
PAP+ Teeth Whitening Powder
- 30 g jar£19.991.05 ozTwo to three times a week, with or without your toothpaste
- Peroxide free, vegan and cruelty free
- 602 reviews on its product page
Daily toothpaste
Diamond Whitening Toothpaste
- 1 x 100 ml£17.99A pea-size amount on an electric or soft-bristle brush
- Pack of 2£29.992 x 100 ml
- Pack of 3£39.993 x 100 ml
- Real diamond powder and sodium fluoride 1450 ppm
- Free from palm oil and SLS
- 211 reviews on its product page
Before you whiten
Pre-Whitening Pen
- Twist pen£14.99About 10 minutes before the strips, the powder or the toothpaste, then rinse
- A preparation gel with hydroxyapatite, no whitening active
- Compact, vegan and cruelty-free
The full routine in one box
14 Day Smile Transformation Kit
- Teeth Whitening Strips (28 pack), Teeth Whitening Powder and Diamond Whitening Toothpaste
- A shade guide to follow your progress, in a gift box
- 192 reviews on its product page
On the product page: "Visibly Whiter Teeth in Days".
- Gift box£64.99strips, powder, toothpaste, shade guideThe three products above, at one price, with the shade guide.
Two more in the range: Teeth Whitening Kit with LED light £59.99, Sensitive Teeth Whitening Toothpaste £18.99
- Teeth Whitening Kit with LED light£59.993 x 5 ml syringes at 18% PAP, 1 mouth tray, 1 LED light, 1 instruction card. Peroxide-free formula; product page wording: "Up to 10 Shades in 7 Days".
- Sensitive Teeth Whitening Toothpaste£18.9960 g pump with potassium citrate, hydroxyapatite and fluoride. 25 reviews on its product page.
Prices, contents and ingredient lists read on icybeardental.com, 7 October 2026.
Strips £39.99 · powder £19.99 · toothpaste £17.99 · free UK delivery over £50
The routine
Fourteen days of strips, a powder two or three times a week, a daily paste
Each product has one job and one rhythm, printed on its own page.
- Teeth Whitening Strips14 daysone sachet a dayBrush first, then apply. The Pre-Whitening Pen goes on about 10 minutes before, then rinse.
- PAP+ Teeth Whitening Powder2 to 3times a weekMorning or evening, with or without your regular toothpaste.
- Diamond Whitening ToothpasteEvery daypea-size amountOn an electric or soft-bristle brush.
The product pages' own wording on the strips and the powder
"Brush your Teeth: Before applying, brush your teeth to ensure a clean surface for maximum whitening."
"With or without toothpaste, with our PAP+ teeth whitening powder, you have two options for usage: with or without regular toothpaste. Both methods are equally effective."
Teeth Whitening Strips and Teeth Whitening Powder product pages, icybeardental.com, 7 October 2026.
Strips 14 days · powder 2 to 3 times a week · toothpaste every day
After you order
Delivery, returns and payment
Delivery
- Free UK delivery on orders over £50
- Standard UK delivery £4.56, 2 to 3 working days
- Priority delivery £5.11, next day when you order before 2pm on a working day
Returns
- 30 days from the day you receive the order
- Unused and unopened, with the seal intact
- Start by email: enquiries@icybeardental.com
Payment
- Klarna, Pay in 30 days
- PayPal
- Prices in pounds sterling
Shipping policy, refund policy and product pages of icybeardental.com, read 7 October 2026.
Free UK delivery over £50 · 30-day returns on unopened items · Klarna or PayPal
Who buys this range
Who uses Icy Bear
The morning routine
A pea of Diamond toothpaste every day, the PAP+ powder two or three mornings a week.
A date in the diary
A wedding, a holiday or a big photo: the strips run 14 days, one sachet a day.
Coffee and tea drinkers
The strips are "Designed to break down stains", in the product page's words.
The powder goes on two or three times a week, with or without toothpaste.
People who travel
The Pre-Whitening Pen is a compact twist pen; the sensitive toothpaste is a 60 g pump.
Who reads this bench
The people in these photos are illustrations, not customers.
Who you are buying from
Icybear Limited, London, founded by a dentist
- Company
- Icybear Limited, trading as Icy Bear Dental; Private Limited Company, England and Wales, status Active; Companies House No. 12723876, incorporated 6 July 2020, more than six years on the register
- Registered office
- Fifth Floor, 167-169 Great Portland Street, London W1W 5PF
- Founder
- Dr Hanna Kinsella, Registered Dentist, General Dental Council No. 209650; a member of the Royal College of Surgeons, in prosthodontic and cosmetic dentistry; owner of Kiln Lane Dental Practice
- Contact
- enquiries@icybeardental.com
More about the company
Dr Kinsella's signature is printed on the product packaging.
The registered office is the address printed in the store's footer.
"0.10p of Icy Bear Diamond Dust Toothpaste will be donated to WWF-UK via Work for Good."
Teeth Whitening Toothpaste product page, 7 October 2026.
Companies House, the GDC register and the About and product pages of icybeardental.com, read 7 October 2026.
Questions before you order
How much do Icy Bear whitening strips cost?
£39.99 for one box: 14 sachets holding 28 strips, a 14-day supply.
Two boxes are £59.99 and three boxes are £79.99.
Prices read on icybeardental.com on 7 October 2026.
Is Icy Bear whitening peroxide-free?
The Teeth Whitening Strips, the PAP+ Teeth Whitening Powder and the Teeth Whitening Kit use PAP.
PAP is phthalimidoperoxycaproic acid, used in place of hydrogen or carbamide peroxide.
Their ingredient lists carry no hydrogen or carbamide peroxide.
The Diamond Whitening Toothpaste is a fluoride toothpaste, 1450 ppm, with real diamond powder.
How often do you use the PAP+ whitening powder?
Two to three times a week, in the morning or in the evening, with or without your regular toothpaste.
The jar holds 30 g and costs £19.99.
What is in the 14 Day Smile Transformation Kit?
Teeth Whitening Strips (28 pack), Teeth Whitening Powder and Diamond Whitening Toothpaste.
Plus a shade guide and a gift box, for £64.99.
The shade guide is there to follow your progress over the 14 days.
How fast is delivery, and can I return an item?
Standard UK delivery is £4.56 and takes 2 to 3 working days.
Priority delivery is £5.11 and arrives the next day when you order before 2pm on a working day.
UK delivery is free on orders over £50.
Unused, unopened items with the seal intact can be returned within 30 days of receipt.
Your statutory consumer rights apply on top.
Who is behind Icy Bear Dental, and how can I pay?
Icybear Limited, Companies House number 12723876, on the register since 6 July 2020.
Registered office: Fifth Floor, 167-169 Great Portland Street, London W1W 5PF.
Founder: Dr Hanna Kinsella, Registered Dentist, General Dental Council No. 209650.
Klarna (Pay in 30 days) and PayPal are both named on the product pages.